A few weeks ago, the Television Critics Association got together to listen to all the basic and cable networks to answer questions and give the rundown of their shows this Fall. CW Network President, Dawn Ostroff resided over the executive session before a few shows were highlighted with their own panels.
CW Executive Session
During the CW presentations, network president Dawn Ostroff, talked about some things that did not work for the network last season, including outsourcing its Sunday night programming, which crashed and burned. “We tried something new, something different, which I think is one of the great things about being this young network. We really get to try different things and experiment. But ultimately, a couple of things happened. The programming wasn’t working. The economy was taking a big turn, and I think it just made a lot of sense for us, as well as for our affiliates, to give back the night and for us really to focus on Monday through Friday, which is really where our bread and butter is and where we know we can migrate all of our viewers across the schedule.” I really think it was the crappy shows that led to no one watching them, but I’m just throwing that out there.
She also talked about how her network is big with the kidlets by being super duper popular on social media sites like Twitter and Facebook. “People are tweeting about the CW once a minute. Social networks are the modern-day water coolers,” she said. “We don’t have to wait for our audience to get in to work the next morning to talk about our shows. They’re talking to them as soon as they’re on the air.”
